What’s on the inside? Is it reliable? How does it perform? These are all valid questions when watches are the topic of conversation.
It is commonly said in the world of watches that if your watch is not “Swiss Made” or have a Swiss movement, or engine if you will, then it is not reliable and not worth purchasing. From my own experiences even before having a watch company, I believe that those statements are not true. I’ve had Japanese and Chinese movements in watches that have kept excellent time. Although the outer aesthetics may not have been up the par in terms of luxury, the mechanism which is most important to time keeping was exceptional.
A few requirements for a watch to be labeled Swiss Made are the incorporation of a Swiss movement, casing-up and final inspection in Switzerland and also the definition of the Swiss movement adopts a minimum rate of Swiss value of 60%.
That may make one wonder, “Where is the other 40% produced?”
The answer to that is, “It does not matter.” Lol. But to be quite frank the other 40% of parts can come from China, Japan, and other various places. If movements from these countries are looked down upon then why are these Swiss made watches using the components that they make?
Great question! Lol. That shows that they must do quality work in these other countries if “Swiss made” brands still choose to use manufactured parts from these places because 40% is pretty significant.
Unfortunately most people are fascinated by popular “brand names” and overlook the smaller guys who do great work and have great quality, all just to acquire prestige. Not to say that Swiss Made isn’t good because that is far from the truth. They are great watches, but we at Verdure are trying to change the narrative. Us small brands can do big business and do it in a major way. Why? Because we truly care about giving our customers our best in all that we do from our stellar designs and top quality materials to our excellent customer care all while saving them money and still being luxurious.
After much research and consideration we decided to go with a beautiful and reliable Seagull Movement in our latest Lure Collection. Our good friends over in China do great horological work when it comes to movements/mechanisms and we wanted to shed light on their expertise in using a Chinese mechanism as well as making an affordable luxury watch line for our amazing clients. We know the capabilities and know that it was put together by some of the best in the business.
This is kind of how I see us as human beings. Just because we don’t measure up to the standards of what society pushes on us doesn’t mean we are any less qualified to make an impact. (Psalm 139:14)
As a believer in Christ I don’t need the validation from anyone as long as I know God chose me and I know that what He thinks of me matters most. (1 Peter 2:9-10) However this does mean we will have to battle opposition. But we will always be able to endure and be victorious because we know who God truly is and who He has made us. Since we are made in His image, we are made perfectly by our Perfect Creator and it will show in the way we live our lives.
When you are chosen by God, no one can take that from you.
I hope this serves as a guide for when you purchase your next luxury timepiece (hopefully Verdure lol). Low price doesn’t mean cheap quality. For us it means that we care about our customers to make it affordable yet with quality components.
Again, thank you guys for reading. It is always truly appreciated.
You guys have a blessed day!
"When designing I try to keep in mind that I wouldn't want anyone buying something that I would not wear myself. So with each design I put forth my best effort to give someone a watch that is aesthetically pleasing that can be worn with just about anything."
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